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The 5-3-2 rule is a simple framework for creating balanced, engaging social media content without overwhelming your audience. By mixing curated content, original posts, and promotional updates in the right ratio, businesses can build trust, boost engagement, and promote their services more effectively. This guide explains how the 5-3-2 rule works and how to apply it successfully.

Choosing the right marketing strategy can make or break a small business. With limited budgets and resources, small business owners need to focus on marketing tactics that deliver real results without draining their bank accounts. The truth is, there's no single "best" marketing strategy that works for every small business. The most effective approach depends on your industry, target audience, budget, and business goals. However, certain marketing channels consistently delive

Doubling your sales is achievable with the right strategy. Learn how to leverage the sales growth formula: Traffic × Conversion Rate × Average Order Value. Discover 7 proven strategies including conversion optimisation, increasing order value, driving qualified traffic, customer retention, market expansion, sales process improvement, and data-driven decision making. You don't need to double everything—just 26% improvement in each area compounds to 100% sales growth. Start imp